The much anticipated release from Irish Distillers, their seventh annual release of their Jameson's St. Patrick's Day limited edition bottle. The press release is as follows:
Trio of Designers Bring Spirit of Collaboration to
Jameson's Annual St. Patrick's Day Bottle
Jameson Irish whiskey, which is produced by Irish Distillers in Midleton Distillery, has kicked off St. Patrick’s Day 2018 with its seventh annual limited-edition bottle design. For the first time in its history, Jameson has collaborated with a group of artists, representing the bravery, unity and opportunities that are possible when friends come together.
2018 St. Patrick's Day Jameson bottle
Irish illustrator Claudine O’Sullivan led the design process, recruiting two close friends from different creative fields to form a collective to curate the label. British designer, Alex Mellon, and Irish photographer Leonn Ward joined O’Sullivan, with the result being a design that celebrates the openness and spirit of friendship that Ireland is renowned for.
Caroline O'Sullivan - Lead Designer
The 2018 collectable bottle is inspired by the Fianna; Irish mythological warriors known for valuing loyalty and bravery – the foundation of every strong friendship. Claudine’s soaring eagle, drawn by hand, represents the unity felt by the silhouette of three friends on a night out – shot against Dublin’s Ha'penny Bridge by Leonn. The three friends on the label are depicted rallying around banners and symbols representing Irish tribes of past and present, drawn by Alex, and are set to inspire whiskey drinkers around the world to come together and celebrate St. Patrick’s Day with Jameson.
A limited edition for March 2018, each bottle is equipped with a near field communication (NFC) chip which allows consumers to access content on www.jamesonwhiskey.com where they can find out more about the artists and the story behind their design. The limited edition bottle will be available in 35 countries, including Ireland, Japan and Australia, from February 2018.
Alex Mellon, Leonn Ward and Caroline O'Sullivan on Artists Bridge, Dublin