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Our Cover Story with Danielle Simpson


One of the key values upon which we base our publication is to promote local talent and small business through collaborations with local artists, designers, photographers, printers, and writers. The recent pandemic has placed great hardship on many in the Arts and with this, in mind, we set out to commission an artist to design our magazine cover.


Our brief was to create an impactful creative design suitable for the magazines front cover. The design is to playfully capture the story of Irish whiskey without aligning with any brands or venues.’


We were fortunate to come across the work of Dannielle Simpson through the social media world of Instagram (@dannisimpsonart).

Danni working on Jeggy Nettle in Belfast

Dannielle Simpson


Danni Simpson found her ancestral roots in Ireland. She is a Belfast-based Australian artist who specialises in commercial murals and illustrations. Her natural passion and talent for art has allowed her to complete a large number of projects and travel the globe to paint the world. Over the years she has showcased her art in cities all over the globe, including a huge project for the 2018 Commonwealth Games held on the Gold Coast, Australia. Danni has worked her way throughout Europe designing numerous murals for cafes, bars, and restaurants. As well as murals, Danni has worked alongside top high street labels creating their digital illustrations and designs. Danni’s success has led to many different collaborations with well-known brands such as Jameson, Powers Whiskey and Jetts Fitness.


Her style is an urban fusion of detailed floral illustrations where wildlife clashes with architecture and typography, sprinkled through with dashes of art deco and mandala patterns. Beyond her work commercially, Danni has been invited to appear at a number of events across the UK and Ireland such as Electric Picnic, Upfest Street Art Festival and Hit The North.


Danielle Simpson continues to travel the world leaving her mark wherever she goes and hopes to ignite a creative spark in everyone who sees her art. See her website here

Issue 10











Thank you Danni!

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Irish Whiskey Magazine

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