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Innovation in the category   2018 has been a busy year for the Irish whiskey industry and many exciting things have happened since my last column. The annual Whiskey Live was held in Dublin Castle showcasing many new brands and products, the new Red Spot whiskey joined the Spot brand from Irish Distillers and Mitchell & Sons, Blackwater Distillery became the 21st Irish whiskey distillery to begin operations, and Conor McGregor released his own brand of Irish whiskey, Proper 12. But for this article, when it comes to innovation, I’d like to focus on three new products that I think both diversify and strengthen the Irish whiskey category through the launch of new liquids, and the use of barrels that had never been worked within Irish whiskey before. The latest cask finish joined the Method and Madness brand, the first Dublin single pot still whiskey has hit the market, and an innovative mash bill that the industry has been impatiently waiting for has finally be
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