The Connacht Whiskey Company is delighted to announce that it has appointed the alcohol division of Primeline Sales & Marketing (recently rebranded Bevella) as its sole distributor on the island of Ireland with immediate effect.
The announcement comes as the Connacht Distillery prepares to unveil its first single malt Irish whiskey, fully produced onsite at its distillery in Ballina, County Mayo, where the company has been laying down casks since 2016. The first casks of whiskey to be produced in Mayo in over 150 years, the new premium Irish whiskey offering has been hand-crafted by the team and barrel-aged at the distillery’s unique West of Ireland coastal environment on the banks of the River Moy.
Welcoming the new business collaboration, Sean McNaughten of Bevella said:
“Bevella is proud to support The Connacht Whiskey Company at this crucial stage of ambitious expansion in their business. This new premium Irish whiskey is an exceptional addition to a select market of fine hand-crafted single malts that true Irish whiskey aficionados will relish”.
Commenting on the new partnership, Killian O’Sullivan, CWC’s Commercial Director said:
“This is a timely announcement coming as it does ahead of the launch of our first single malt in April. Establishing a strong foothold in our home market is vital to the future of our business, so we made the decision to join forces and adopt a partnership approach to the launch of our new premium whiskey offering. The passion of the team at Bevella was obvious from the outset, and the depth of their experience with premium brands was exactly what we were looking for.”
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