J.J. Corry launch online direct to consumer store in the United States
J.J. Corry Ireland’s first modern Whiskey Bonder has announced the launch of an online direct to consumer (DTC) store in the U.S.A. in partnership with leading 3 tier compliant e-commerce platform Speakeasy Co. Consumers in over 40 states can now order J.J. Corry whiskeys direct to their door from www.buy.jjcorry.com
Founder of J.J. Corry, Louise McGuane said:
“Covid 19 fundamentally shifted the DTC landscape in the U.S.A. and we wanted to ensure we have a presence in this vital brand building channel which is set for explosive growth in years to come. This platform will allow us to have a better understanding of our consumer choices and will enable us to make Limited editions available nationally. We believe in the power of brand building in the on and off premise but the rise of the importance of the home premise cannot be ignored.”
International Wine & Spirits Research (IWSR) now expects the total value of alcohol e-commerce across 10 global markets, including the U.S., to exceed $40 billion by 2024. That’s after the figure reached about $5.6 billion in 2020, up from around $3 billion in 2019.
2020 delivered explosive growth for online alcohol sales in the U.S.A. As more states relaxed direct shipping laws in the wake of COVID-closings, and consumer awareness about online alcohol sales options grew, the U.S.’s spirits e-commerce market jumped significantly. IWSR found that nearly half (44%) of American spirits e-shoppers began buying their alcohol online in 2020. As a result, IWSR says that the American e-commerce market’s value grew by 80%. By 2024, online liquor sales in the U.S. are expected to hit 7% of total off-trade beverage alcohol volume in the country, compared to 6% in China.
The announcement comes as J.J. Corry expands across the US, following a recent national importation deal with Trinity Wine & Spirits.
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