Jameson unveils new expression to its core range
Building on the success of Jameson Cold Brew, Jameson Orange brings consumers another whiskey-forward spirit drink, inspired by a classic whiskey cocktail, the Old Fashioned.
Jameson Orange combines the finest triple-distilled Jameson Irish Whiskey with natural orange flavouring. The result is a deliciously smooth, naturally zesty, subtly sweet and perfectly balanced expression. Bottled at 30% ABV and bursting with flavour, the new release introduces a whiskey-focused, modern, low-sugar twist to the growing flavoured spirits category.
With the popularity of flavoured whiskeys and spirits on the rise, Jameson Orange is set to tap into this opportunity through a limited roll out in markets where there is a clear consumer demand for quality flavoured offerings. Debuting on shelves in the UK from August 2021, Jameson Orange will launch in Russia in November alongside a second flavour variant, Jameson Lime & Ginger, inspired by the signature Jameson serve. Jameson Orange will also launch in the US in 2022.
Brendan Buckley, International Marketing Director at Irish Distillers, explains:
“The concept behind Jameson Orange was to create a product which would appeal to a growing audience of flavoured spirits fans, that draws on the quality and integrity of our award-winning triple distilled Irish whiskey.
“Like Jameson Cold Brew and the forthcoming Jameson Lime & Ginger, Jameson Orange’s flavours are inspired by a classic whiskey cocktail, and we’re confident that this focus on taste and quality will appeal to a broad audience of whiskey fans, bartenders, and curious spirit drinkers.”
Kevin O’Gorman, Master Distiller at Irish Distillers, adds:
“Taste is at the heart of every sip of Jameson produced.
“Triple distilled whiskey like ours involves a carefully crafted process, perfected over hundreds of years. This innovation builds on that craft and we are incredibly proud to share this exceptionally well balanced and intensely zesty creation with new and existing whiskey fans looking to explore and experiment.”
Jameson has been driving growth in the Irish whiskey category for over 30 years, selling 7.6 million cases worldwide in 2020. Its success is driven by a large consumer base in the USA and buoyed by other key markets including the UK, Russia, South Africa and Ireland. Jameson also continues to perform exceptionally well in emerging markets including Nigeria, India and Brazil.
Jameson Orange will be available in premises and retail in the UK at an RRP of £23.95 from August 2021.
Jameson Orange recommended serve:
Pour over ice with lemonade and a wedge of orange.
Jameson Lime & Ginger recommended serve:
Pour over ice with lemonade and a wedge of lime.
Official Tasting Notes:
Exceptionally well-balanced aromas of zesty peel and juicy orange citrus fruits, with sweet whiskey undertones.
Delicate, smooth and full mouthfeel with distinctive notes of orange zest as well as spicy, nutty, sweet vanilla.
Clean finish with a sweet orange aftertaste.
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