On 10th September, at the Jameson Distillery, Bow Street, Dublin, the Irish Whiskey Association (IWA) launched a new Irish whiskey tourism initiative. The IrishWhiskey360° brand, website and social media platforms were launched by Minister for Agriculture, Food and the Marine, Mr Michael Creed TD joined at the launch by Mr David Stapleton, Chairman of the Irish Whiskey Association and Mr Paul Kelly, Chief Executive of Fáilte Ireland.
Welcoming the launch of IrishWhiskey360°, Minister for Agriculture, Food and the Marine, Michael Creed TD, stated:
“Irish whiskey is one of the real success stories of the Irish food and drink industry, competing on the world stage with sales in over 135 markets. The industry has grown from just four distilleries in 2013 to 26 operational distilleries in 2019. “It has made a huge contribution to Ireland’s tourism industry, attracting almost one million visitors to 17 Irish whiskey distillery visitor centres and brand homes all over the country. I am delighted to launch IrishWhiskey360° as it has massive potential to bring more visitors and more jobs to cities, towns and rural communities right across Ireland.”
Whiskey tourism is a central tenet to the Irish whiskey story and growing network of distilleries and visitor centres are now a key pillar of Ireland’s tourism offering. Irish Whiskey 360° will operate as a central platform for Irish whiskey enthusiasts to learn more about the people and places that promote Irish whiskey brands and visitor centres.
The launch of IrishWhiskey360° has been scheduled to coincide with and support the Taste the Island campaign by Fáilte Ireland.
List of IrishWhiskey360° visitor centres/brands homes
Jameson Experience, Bow Street, Dublin 1
Teeling Whiskey Distillery, Dublin 8 Pearse Lyons Distillery, Dublin 8
Dublin Liberties Distillery, Dublin 8
Roe & Co Distillery, Dublin 8
Jameson Distillery, Midleton, Co. Cork Dingle Distillery, Co. Kerry
Clonakilty Distillery, Co. Cork
Kilbeggan Distillery, Co. Westmeath Tullamore D.E.W. visitor centre, Co. Offaly Slane Distillery, Co. Meath
Royal Oak Distillery, Co. Carlow Powerscourt Distillery, Co. Wicklow Bushmills Distillery, Co. Antrim
The Echlinville Distillery, Co. Down Rademon Estate Distillery, Co. Down Connacht Whiskey Distillery, Co. Mayo
IrishWhiskey360° is an incremental initiative which will be rolled-out in phases. Visit www.IrishWhiskey360.com
