#IrishWhiskey tourism continues to grow and at the helm, Jameson Distillery Bow St. and The Jameson Experience Midleton Ireland welcomed more than 500,000 visitors from 70 nations around the world in the last year. As well as being a highlight of Ireland’s tourism trail, Jameson Distillery Bow St. and Jameson Distillery Midleton is also fast becoming the go-to attractions for the domestic market, with Ireland recording the highest year-on-year growth to date. Jameson Distillery Bow St. was awarded Europe’s Leading Distillery Tour for the second year in a row at The World Travel Awards Europe Gala Ceremony 2019, held at Belmond Reid’s Palace, Madeira, on Saturday the 8th of June. In 2018, Jameson Distillery Bow St. was named the World’s Leading Distillery Tour at the World Travel Awards.
Commenting on the announcement, Greg Hughes, Managing Director Jameson Brand Homes said:
“We are delighted to be awarded Europe’s leading distillery tour for the second year in a row. For over three decades our Jameson visitor experiences – Bow St. in Dublin and Midleton, Co. Cork – has been at the forefront of the domestic tour and travel industry. In fact, the combined visitor experiences welcomed 500,000 guests in the past 12 months, showing the continued strength of one-of-a-kind whiskey experiences in Ireland. Guests from the United States comprised the most visitors to Jameson Brand Homes last year, with almost half of all guests visiting from North America. Jameson continues to attract whiskey fans from across mainland Europe, with visitor numbers from Germany, France and the UK all slightly up versus the previous year.
“Visitors want to engage with our whiskeys through unique shared experiences. Jameson Distillery Bow St. and Jameson Distillery Midleton brings our audience on a journey, engaging all five senses through audiovisual aided storytelling from a Jameson Brand Ambassador, aromas, hands-on experiences and, of course, product sampling,” added Hughes.
Jameson Distillery Bow St. and Jameson Distillery Midleton are leading the growth of Irish whiskey tourism. 923,000 people visited 13 distilleries across the country in 2018, with over half enjoying a Jameson experience. The results show that the industry is well on track to reach target visitor numbers of 1.9 million by 2025, as set out in the Irish Whiskey Tourism Strategy.
Jameson Distillery Bow St. offers five fully-hosted tours. Guests can enjoy a tour or tasting in John Jameson’s secret office, learn how to blend their own whiskey, master the craft of cocktail making or draw whiskey straight from a cask. Jameson Distillery Midleton offers five fully hosted tours. The most popular ‘Jameson Distillery Experience Tour’ is a fully guided tour around the original Midleton Distillery which brings the stories of Jameson’s rich heritage to life. It’s ‘Behind the Scenes’ and ‘The Distiller’s Apprentice Tour’ lets visitors gain a deeper insight into the history, production, stories and enjoyment of Jameson.
To book tickets for Jameson Distillery Bow St. or Jameson Distillery Midleton, visit www.jamesonwhiskey.com
