Lambay Irish Whiskey Company officially launched April 11th in the seaside harbour town of Howth, Co. Dublin. Placing themselves firmly amongst friends and locals within the community of North County Dublin, Lambay Whiskey is choosing a different route to market.
“Our approach in the Irish market will be simple but challenging, geo-targeting consumers in key locations both in the on-trade and off-trade and driving brand awareness over the next three years. We are a small independent Irish Whiskey with a unique taste and are focused on sharing our Lambay Whiskey with the community of “whiskey lovers” around Ireland.” said Sabine
Sheehan, Brand Manager LIWC. A maritime theme kicked off the evening with a short boat excursion towards Lambay Island courtesy of Dublin Bay Cruises followed by fine food, whiskey cocktails and live music afterwards in Howth Yacht Club. Lambay Whiskey is available for nationally while also reaching international markets such as Asia, Japan, Taiwan, Seoul and Thailand. Through the Camus distribution network and strong Travel Retail network, Lambay Whiskey is also visible in Russia, Germany, France, USA and soon to be confirmed UK and South Africa.
Lambay Irish Whiskey is a portfolio of Irish Whiskeys that bring a unique cognac cask finish to the Irish whiskey category. Created through a collaboration of leading family owned Cognac producer- Camus and the Baring Revelstoke Trust, the whiskeys are inspired by and named after the island of Lambay, Ireland, a private wildlife sanctuary owned by the Baring Family since 1904. The portfolio includes Lambay Small Batch Blend (see review in Tastings section) and Lambay Single Malt.