The importance of the travel retail industry as a contributor to Irish whiskey sales was an impressive 659,000 9-Litre cases in 2017. Aiming to increase this, The Loop in Terminal 2, Dublin Airport, operated by Aer Rianta International (ARI), has undergone a major transformation as part of a multi-phased redevelopment of more than 2,000 sqm of retail space.
The ground-breaking new 405 sqm liquor store will be a flagship store within the global ARI portfolio. Following a soft launch on Saturday 18th August 2018, the official opening took place on Tuesday 21st August. Globally, ARI is renowned for delivering a bespoke retail offering and the new store marks a step-change in the overall passenger shopping experience with a state-of-the-art design, inspired by speakeasy trends in downtown bars. With over 160 new products and brands the store truly has something for everyone.
Through the Irish Whiskey Collection, The Loop is reinforcing its reputation as the most knowledgeable whiskey purveyor in travel retail. A truly premium tasting experience awaits the whiskey lover at the new tasting bar, where brands can be enjoyed from real tasting glasses to ensure full flavour delivery.
Digital innovation is embedded throughout the store with digital screens and promotion areas delivering exciting and interactive customer experience.
Paul Hunnisett, Global Head of Liquor commented
“The new liquor store features the best of Irish and international products in a modern and captivating design. As an industry, we must constantly innovate and differentiate our offering to compete and we feel that this new store sets a new standard in driving customer engagement.”